The Demo Site

Textile Exhibitions are used for many purposes. Few among the most important are...

• Displaying innovative technologies and to attract attention of the potential buyers.
• Both suppliers and customers will be eagerly waiting for exhibition for latest technologies.
• It was a right platform to showcase their capabilities.
• Meeting potential buyers and finalizing the orders.
• Meeting traders to promote their products in respective region.
• Reducing the cost of Marketing by meeting “n” number of customers at a single place from various parts of the world.

What is today’s situation????

• There are number of exhibitions happening all around the world. Most of the major textile countries having a textile exhibition.
• Some exhibitions like Shanghaitex, CITME organized every year and some more once in every 2 years.
• As of my observation, if you leave out Compact Spinning & Vortex Spinning there were no major developments at least for a decade.
• A very latest technology can be reached to most of the customers worldwide even by less than minute.
• Wide range of choices available for most of the products required by a spinning mill.
• A company’s website tells the whole story about the company, agents, product range.
• Most of the major deals are finalized at customer’s place.

At an above stated present situation, what textile exhibitions doing for a textile manufacturing company?

• No much development, so no much interest among the buyers.
• No much potential visitors, so no much business dealings.
• Only a chance for trading agents to source / change the principals.
• Increased Marketing cost by means of frequent exhibitions & reduced concentration among individual customers.
  
• Reduced interest of most of suppliers & customers because of very high frequency.
  

So as of now, I conclude, most of the exhibitions are not producing any immediate benefit to both buyers and suppliers. But exhibitions are really needed for textile industry and some selective exhibitions to be conducted in major textile centers through out the world.

Bala Ponnuswamy

28 May 2007